Mohawk Group
The Mohawk Group’s effective brand communication is visually conveyed through bold illuminated dimensional letters on custom wall coverings, internally illuminated signage, and dimensional logos with cut vinyl text. Additionally, changeable product displays and magnetic graphic frames showcase new products, while a company timeline and employee display celebrate the history and culture of the Mohawk Group. This comprehensive approach creates an engaging environment that effectively communicates the company’s values and brand messaging.
With the help of custom displays and graphics from 360CSG, the Mohawk Group’s NeoCon presence was transformed into a memorable experience that beautifully communicated the product line offerings and made their space stand out and get noticed. Specifically, routed and painted metal graphics provided a framework for an intricate and colorful woven fiber art installation, while backlit fabric displays created a dramatic product line presentation. In addition, dimensional letters, printed vinyl, standoff hardware, and signage were used to complete the space and effectively communicate the brand message to the NeoCon attendees.
