Case Study: Bringing Walmart’s Spring Grillin Event to Life
Background
Our Client, a leading experiential marketing agency, aimed to create an immersive and memorable experience for Walmart’s Spring Grillin Event. To achieve this, Our Client enlisted 360CSG to design and fabricate larger-than-life, sculptures that would captivate and engage customers.
Objectives
- Create a unique and engaging customer experience.
- Develop durable, visually appealing promotional pieces.
- Showcase Walmart’s commitment to quality and innovation.
Solutions
To meet these objectives, 360CSG employed a multi-faceted approach combining advanced fabrication techniques, creative design, and meticulous post-processing.
Spring Grillin Event – Foam Cutting
To shape the colossal summer icons, including 4.5-foot tall ketchup and mustard bottles, a gigantic cheeseburger, and an enormous hot dog, we used our 5-axis foam wire-cutting machine, nicknamed Walter (don’t ask). This machine provided precise cuts, forming the basic shapes of the creations. We then used a flatbed router for fine-tuning, ensuring every curve and edge was perfect.
Smooth-On Coating
Durability and aesthetics were critical for these interactive sculptures. We covered our foam creations with Smooth-On’s Epsilon Pro, which involved several rounds of spraying, sanding, and repainting. This process resulted in a strong, glossy finish that could withstand the rigors of customer interactions while maintaining a sleek appearance.
Smooth-On’s Epsilon Pro was chosen for its superior durability and ability to create a seamless, polished finish. Each foam piece was sprayed with multiple layers of the coating, which was then sanded to perfection. This repetitive process of coating, sanding, and repainting ensured that the final product was both visually stunning and highly durable. The glossy finish not only enhanced the aesthetic appeal but also protected the pieces from wear and tear during customer interactions.
Freshly Coated Burger Smooth On
Unfinished Ketchup and Mustard bottles Smooth On Sanding
Spring Grillin Event – Painting
Painting these massive creations was no small feat. Multiple coats of vibrant paint were applied, with each layer carefully sanded and retouched. This ensured that the pieces were not only eye-catching but also durable enough to handle enthusiastic engagement from customers.
The painting process started with a base coat to provide a uniform surface for the vibrant colors that followed. Each layer of paint was meticulously applied to ensure even coverage and vibrant hues. After each coat, the surfaces were sanded to remove any imperfections, creating a smooth and glossy finish. The final layers of paint added depth and realism to the pieces, making them look almost lifelike.
3D Design and Printing
3D Printing Process
Spring Grillin Event – Results
- Enhanced Customer Engagement: The eye-catching and durable creations drew significant attention and interaction from customers.
- Brand Visibility: The larger-than-life icons effectively promoted Walmart’s Spring Grillin’ theme, enhancing brand visibility.
- Showcase of Expertise: The project highlighted 360CSG’s capabilities in advanced fabrication and creative design, reinforcing our position as a leader in custom promotional displays.
Final Thoughts
The success of Walmart’s SpringGrillin event underscores the importance of combining creativity, technology, and meticulous craftsmanship in creating memorable customer experiences. Through precise foam cutting, durable coatings, vibrant painting, and innovative 3D printing, 360CSG delivered a project that exceeded expectations and set a new standard for promotional displays.
